Studi Kualitatif Persepsi Mahasiswa terhadap Peluang Industri Kopi Nasional Pasca Pandemi
Abstract
Coffee is an internationally traded commodity that has been affected by both the pandemic and the global economic downturn. However, the success of a national coffee company that was valued at one billion dollars demonstrates that coffee demand has a lot of potential. This study will use a qualitative research approach to find out what students think about the potential for the national coffee business following the pandemic. This student is a one-of-a-kind resource who has completed Prasetiya Mulya University's Coffee Business and Management Course. According to the findings of this study's thematic analysis, after the pandemic, perceptions of coffee trends and business prospects are projected to rise, but this will result in more intense competition among business actors. Coffee consumption habits, on the other hand, are predicted to be maintained during the pandemic, from buying liters of coffee to ordering via apps to the practice of brewing coffee at home.
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References
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BPS. (2019). Statistik Kopi Indonesia.
Dewantari, N. L. S., Cipta, W., & Susila, G. P. A. J. (2020). Pengaruh Ukuran Perusahaan Dan Leverage Serta Profitabilitas Terhadap Nilai Perusahaan Pada Perusahaan Food and Beverages Di Bei. Prospek: Jurnal Manajemen Dan Bisnis, 1(2), 74. https://doi.org/10.23887/pjmb.v1i2.23157
Ekarina. (2020). Tren Bisnis Kedai Kopi 2021: Harga Makin Terjangkau, Kualitas Bersaing. Kata Data. https://katadata.co.id/ekarina/berita/5fa93cddb3869/tren-bisnis-kedai-kopi-2021-harga-makin-terjangkau-kualitas-bersaing
Ervina, V., & Meitriana, M. A. (2021). Pengaruh Kualitas Produk, Promosi, dan Citra Merek terhadap Keputusan Pembelian Kopi Merek Moola Pedawa. Bisma: Jurnal Manajemen, 7(1), 56. https://doi.org/10.23887/bjm.v7i1.29290
ICO. (2020). The value of coffee: Sustainability, Inclusiveness and Resilience of the Coffee Global Value Chain. In International Coffee Organization.
ICO - International Coffee Organization. (2020). Impact of Covid-19 on the Global Coffee Sector. In International Coffee Organization (Vol. 3, Issue 1). http://www.ncbi.nlm.nih.gov/pubmed/32699574%0Ahttp://www.pubmedcentral.nih.gov/articlerender.fcgi?artid=PMC7370821
Kapojos, M. B. E. (2021). Efek Pandemi buat Coffee Shop di Indonesia, Pelanggan Pilih Beli Kopi Online. Kompas.Com. https://www.kompas.com/food/read/2021/09/29/180100175/efek-pandemi-buat-coffee-shop-di-indonesia-pelanggan-pilih-beli-kopi-online?page=all
Kementan. (2019). Produksi Kopi Menurut Provinsi di Indonesia , 2017-2021 Coffee Production by Province in Indonesia , 2017-2021 (Vol. 2019).
Kittichotsatsawat, Y., Jangkrajarng, V., & Tippayawong, K. Y. (2021). Enhancing coffee supply chain towards sustainable growth with big data and modern agricultural technologies. Sustainability (Switzerland), 13(8). https://doi.org/10.3390/su13084593
Kusmulyono, M. S. (2016). Peran Pengetahuan Pendahulu Dan Kepekaan Terhadap Kemampuan Mengidentifikasi Peluang Usaha Mikro Pedesaan. Jurnal Manajemen Maranatha, 16(1), 27–42. https://doi.org/10.28932/jmm.v16i1.4
M.C., A. (2021). Indian Coffee: A Quadragenary Growth Analysis. Economic Affairs, 66(3), 515–519. https://doi.org/10.46852/0424-2513.3.2021.23
Nguyen, G. N. T., Hoang, T. G., Nguyen, T. M., & Ngo, T. T. (2021). Challenges and enablers of women entrepreneurs’ career advancement in Vietnam’s coffee industry. Journal of Enterprising Communities, 15(1), 76–95. https://doi.org/10.1108/JEC-04-2020-0075
Pratama, P. (2021). Pengaruh Parasocial Interaction pada Minat Pembelian. Ideas: Jurnal Pendidikan, Sosial, Dan Budaya, 7(4), 123. https://doi.org/10.32884/ideas.v7i4.518
Prifti, R., & Alimehmeti, G. (2017). Market orientation, innovation, and firm performance—an analysis of Albanian firms. Journal of Innovation and Entrepreneurship, 6(1). https://doi.org/10.1186/s13731-017-0069-9
Proença, J. F., Torres, A. C., Marta, B., Silva, S., & Fuly, G. (2022). Sustainability in the Coffee Supply Chain and Purchasing Policies : A Case Study Research. Sutainability, 14, 1–18.
Saunders, M., Lewis, P., & Thornhill, A. (2016). Research Methods for Business Students (7th ed.). Pearson Education Limited.
Servín-Juárez, R., Trejo-Pech, C. J. O., Pérez-Vásquez, A. Y., & Reyes-Duarte, Á. (2021). Specialty coffee shops in Mexico: Factors influencing the likelihood of purchasing high-quality coffee. Sustainability (Switzerland), 13(7), 1–21. https://doi.org/10.3390/su13073804
Smith, R. (2017). Examining the characteristics, philosophies, operating practices and growth strategies of village entrepreneurs. International Journal of Entrepreneurial Behaviour and Research, 23(4), 708–725. https://doi.org/10.1108/IJEBR-10-2016-0350
Wareza, M. (2021). Dapat Duit Rp 1,37 T, Kopi Kenangan Resmi Jadi Unicorn. CNBC Indonesia. https://www.cnbcindonesia.com/market/20211229093300-17-302874/dapat-duit-rp-137-t-kopi-kenangan-resmi-jadi-unicorn
Wijanarti, S. W., & Kusmulyono, M. S. (2018). Studi Deskriptif Manfaat Mata Kuliah Elektif Coffe Business and Management. Perwira: Jurnal Pendidikan Kewirausahaan Indonesia, 1(1), 80–92. https://perwiraindonesia.com/eJournal/index.php/perwira/article/view/10/7
Wuryasti, F. (2022). Kopi Kenangan Resmi Menjadi Unicorn, Nasdaq Beri Selamat. Media Indonesia. https://mediaindonesia.com/ekonomi/462706/kopi-kenangan-resmi-menjadi-unicorn-nasdaq-beri-selamat
Published
2022-11-11
How to Cite
KUSMULYONO, Muhammad Setiawan; WIJANARTI, Sri Widya; PRASHASTA, Harindra Damarsatya.
Studi Kualitatif Persepsi Mahasiswa terhadap Peluang Industri Kopi Nasional Pasca Pandemi.
Ideas: Jurnal Pendidikan, Sosial, dan Budaya, [S.l.], v. 8, n. 4, p. 1267-1274, nov. 2022.
ISSN 2656-940X.
Available at: <https://jurnal.ideaspublishing.co.id/index.php/ideas/article/view/1016>. Date accessed: 12 oct. 2024.
doi: https://doi.org/10.32884/ideas.v8i4.1016.
Section
Articles
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