Analisis Pengaruh Wisata Halal terhadap Kepuasan Pengunjung  dan Minat Berkunjung Kembali (Studi Kasus Wisata Halal di Kota Bandung)

Azriel Mohamad Yapanto; Cupian Cupian

doi:10.32884/ideas.v10i4.1891

Azriel Mohamad Yapanto Universitas Padjajaran
Cupian Cupian Universitas Padjajaran

DOI: https://doi.org/10.32884/ideas.v10i4.1891

Abstract

This study aims to analyze the effect of halal tourism on visitor satisfaction and interest in visiting again, with a case study in Bandung City. Halal tourism is a tourism concept that meets halal requirements, not only on food, but also on all aspects of services and facilitiesThe method used in this study is quantitative, with primary data collection through questionnaires distributed to visitors at several halal tourist sites in Bandung. Respondents in this study were tourists who visited these locations. Data analysis is done using Structural Equation Modeling (SEM-PLS), which helps in testing and analyzing relationships between variables. The results of the study show that aspects of halal tourism in Bandung, such as the availability of halal food, worship facilities, and services that are in accordance with Islamic principles, have a significant influence on visitor satisfaction. This has a positive effect on the interest of visitors. to revisit the tourist site. This shows that a satisfactory halal tourism experience can encourage tourists to make repeat visits his has a positive effect on the interest of visitors to revisit the tourist site. This shows that a satisfactory halal tourism experience can encourage tourists to make repeat visits. These findings have important implications for tourism developers and city governments, particularly in terms of halal tourism development strategies. The study also provides insight into future research.

Downloads

Download data is not yet available.

References

Abbasi, G. A., Kumaravelu, J., Goh, Y. N., & Dara Singh, K. S. (2021). Understanding the intention to revisit a destination by expanding the theory of planned behaviour (TPB). Spanish Journal of Marketing - ESIC, 25(2), 282–311. https://doi.org/10.1108/SJME-12-2019-0109.
Abror, A., Wardi, Y., Trinanda, O., & Patrisia, D. (2019). The impact of Halal tourism, customer engagement on satisfaction: moderating effect of religiosityThe impact of Halal tourism, customer engagement on satisfaction: moderating effect of religiosityThe impact of Halal tourism, customer engagement on satisfa. Asia Pacific Journal of Tourism Research, 24, 633–643. https://doi.org/https://doi.org/10.1080/10941665.2019.1611609
Ade Ela Pratiwi, S. (2016). Analisis Pasar Wisata Syariah di Kota Yogyakarta. Media Wisata, 1, 14. https://amptajurnal.ac.id/index.php/MW S/article/view/153
Alvianna, S., & Hidayatullah, S. (2020). Pengaruh Kualitas Harga Layanan Dan Kepuasan Terhadap Pengaruh Kualitas Harga Layanan Dan Kepuasan Terhadap Kesetiaan Usia Millenial Berkunjung Ke Tempat Wisata. Media Wisata, 18(2), 231–250. https://doi.org/10.36275/mws
Asmunianto. (2019). Implementasi Pasal 12 Peraturan Daerah NTB No 2 Tahun 2016 Tentang Industri Pariwisata Halal. In Psychology to Industrial and Organizational Psychology, Tenth Edition Paul (Vol. 53, Issue 9). https://doi.org/10.1017/CBO9781107415 324.004.
Basiya, R., dan Rozak, H. A. (2012). Kualitas Daya Tarik Wisata, Kepuasan Dan Niat Kunjungan Kembali Wisatawan Mancanegara Di Jawa Tengah. Dinamika Kepariwisataan, Vol. XI No, 1–12.
Daly, F. . (2018). Pengaruh Wisata Halal Terhadap Kepuasan Wisatawan Berkunjung Ke Kota Banda Aceh. Skripsi. Universitas Islam Negeri (UIN) Ar-Raniry Banda Aceh. Diakses Pada Tanggal 15 Desember 2018.
Djakfar, M. (2017). Pariwisata Halal Persepektif Multidimensi. Uin-Maliki Press.
Fikiya, M., Fathoni, M. A., & Yetty, F. (2021). Pengaruh 4A Pariwisata Halal Terhadap Kepuasan Wisatawan Berkunjung ke DKI Jakarta. Business Management, Economic, and Accounting National Seminar, 2(1), 348–364.
Fikiya, M., Fathoni, M. A., & Yetty, F. (2021). Pengaruh 4A Pariwisata Halal Terhadap Kepuasan Wisatawan Berkunjung ke DKI Jakarta. Business Management, Economic, and Accounting National Seminar, 2(1), 348–364.
Ghozali. (2016). Aplikasi Analisis Multivariete Dengan Program Pada PT. XL AXIATA Tbk. Dan PT. INDOSAT Tbk”, Jurnal EMBA, 63 IBM SPSS 23 (Edisi 8). Cetakan ke VIII. Semarang : Badan Penerbit Universitas Diponegoro.
Ismanto, A., Lestyanto, D. P., Haris, M. I., & Erwanto, Y. (2020). omposisi Kimia, Karakteristik Fisik, dan Organoleptik Sosis Ayam dengan Penambahan Karagenan dan Enzim Transglutaminase. Sains Peternakan: Jurnal Penelitian Ilmu Peternakan, 18(1), 73-80.
Jaelani, A. (2017). Halal Tourism Industry in Indonesia: Potential and Prospects. SSRN Electronic Journal, 76237. https://doi.org/10.2139/ssrn.2899864.
Kemenparekraf. (2019). Panduan Penyelenggaraan Pariwisata Halal (Vol. 53, Issue 9).
Musnia, M., Hamid, R. S., & Maszudi, E. (2023). Islamic Tourism: Peran Atribut Wisata Halal dalam Menentukan Kepuasan dan Loyalitas Wisatawan. Jesya, 6(2), 1899–1900. https://doi.org/10.36778/jesya.v6i2.1188.
Puspitasari, D. A. K. (2021). Analisis Peran Kepuasan Wisatawan Memediasi Pengaruh Atribut Wisata Halal Terhadap Minat Berkunjung Ulang Pantai Syariah Banyuwangi. JMD: Jurnal Riset Manajemen & Bisnis Dewantara, 4(1), 45-54.
Ramasari, E. L., Ma’ruf, W. F., & Riyadi, P. H. (2012). Aplikasi karagenan sebagai emulsifier di dalam pembuatan sosis ikan tenggiri (Scomberomorus guttatus) pada penyimpanan suhu ruang. Jurnal Pengolahan dan Bioteknologi Hasil Perikanan, 1(1), 1-8.
Sedarmayanti. (2013). Manajemen Sumber Daya Manusia. Refika Aditama.
Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Alfabeta, CV.
Suhartanto, D., Gan, C., Andrianto, T., Ismail, T. A. T., & Wibisono, N. (2021). Holistic tourist experience in halal tourism evidence from Indonesian domestic tourists. Tourism Management Perspectives, 40, 100884. https://doi.org/https://doi.org/10.1016/j.tmp.2021.100884.
Sukma Irdiana, Kurniawan Yunus Ariyono, & K. D. (2021). Pengaruh Wisata Halal Terhadap Kepuasan Pengunjung Dan Minat Berkunjung Kembali. Jurnal Cakrawala Ilmiah, 1(3), 421–428. https://doi.org/10.53625/jcijurnalcakrawalaindonesia.v1i3.620.
Supardin, L., Suyanto, M., Hidayat, A., & Wijaya, T. (2023). A bibliometric analysis of halal tourism: future research agenda. Journal of Islamic Accounting and Business Research, ahead-of-print(ahead-of-print). https://doi.org/10.1108/JIABR-01-2023-0028.
Utama. (2017). Pengantar Industri Pariwisata (Andi (ed.)).
Wijayanti, A. D. (2019). Hubungan stres, perilaku makan dan asupan zat gizi dengan status gizi pada mahasiswa tingkat akhir. Journal of Nutrion College.