Consumer Behavior and Lifestyles Marketing University Products

  • Yuhelson Yuhelson Universitas Jayabaya


The decision of customers in choosing a college is influenced directly or indirectly. Customer lifestyle significantly affects how the behavior of students as customers formed in the perception which then strengthens the influence of customer purchasing decisions, especially in the process of entering college. However, lifestyle impacts strongly influence customer behavior. Surely this result becomes important for universities to shape the image of their graduates in order to make it a lifestyle for the alumni to obtain a more significant result on the output of the college.


Download data is not yet available.


Albert L. Lederer and Vijay Sethi. 2017. Guidelines for Strategic Information Planning. Journal of Business Strategy, Vol. 12 Iss: 6, pp.38 - 43
George J. F. & King J. L. 1991. Examining the Computing and Centralization Debate. Communications of the ACM. 34 (7): 63-72.
Gilbert A. Churchill, Jr Dawn Lacobucci. 2005. Marketing Research Methodological Foundation ninth edition, south western
Hamza Salim Khraim .2011, The Influence of product variety on brand perception and choice. International Journal of Marketing Studies, Vol.3 No.2, pp.123-133
Harvey, L. and Green, D., (1993). Defining Quality, Journal Assessment and evaluation in higher education, 18(1), 1993, pp. 9–34.
Hoeffler, Steve and Keller, Kevin Lane, The Marketing Advantages of Strong Brands (August 1, 2013). The Journal of Brand Management, Vol. 10 No. 6, pp. 421-445, August 2003.
Kotler, P dan Keller, K.L. 2012. Marketing Management Edisi 14, Global Edition.Pearson Prentice Hall.
Rajamohan, DR., & Sathis, S. 2008. Consumer Behaviour and Lifestyle Marketing Volume 1
Rajput, Ansir A. 2012. Impact of Product Price and Quality on Consumer Buying Behavior : Evidence from Pakistan. Journal Of Contemporary Research in Business, Volume 4 No.4: 485-496.
Suter, E., Oelke, N. D., Adair, C. E., & Armitage, G. D. 2009. Ten Key Principles for Successful Health Systems Integration. Healthcare Quarterly .Toronto, Ont., 13.Spec No, 16–23
Szopa, Anna dan Jalocha, Beata. (2014). Project Management in IT Type University Spin-Offs. In. International Business Strategy and Entrepreneurship: An Information Technolgy Perspective. Patricia Ordonez de Pablos (Eds.). Business Science Reference. IGI Global. Hersey PA
How to Cite
YUHELSON, Yuhelson. Consumer Behavior and Lifestyles Marketing University Products. Perfecto: Jurnal Ilmu Hukum, [S.l.], v. 1, n. 1, p. 1-4, apr. 2023. Available at: <>. Date accessed: 04 june 2023.