Strategi Pengembangan Objek Pariwisata Hutan Albasia

  • Iwan Ramadhan Universitas Tanjungpura
  • Imran Imran Universitas Tanjungpura
  • Haris Firmansyah Universitas Tanjungpura
  • Efriani Efriani Universitas Tanjungpura
  • Jagad Aditya Dewantara Universitas Tanjungpura

Abstract

This study aims to determine the strategy in developing the Albasia Forest tourist attraction to attract tourists interest related to the Albasia tree forest tourism object. The method used in this study is a qualitative method with a descriptive form. The results of this study indicate the potential for developing albasia forest tourism objects by utilizing the natural beauty that already exists, conducting promotions through banners and social media with the help of the nature lover community, thus attracting interest, especially young people who want to experience camping in the wilderness. The location is not far from the city. In the development of Albasia forest tourism, there are also positive and negative impacts. The positive effects include increasing economic implications because it provides opportunities for local communities to sell and young people to manage albasia forest tourism so that young people have jobs. However, there are also negative impacts, such as some people disagree with constructing these tourist attractions. Still, the Albasia forest tourism manager can handle these problems appropriately.

Penelitian ini bertujuan untuk mengetahui strategi dalam mengembangan objek pariwisata hutan albasia sehingga mampu menarik wisatawan yang berkaitan dengan objek wisata hutan pohon Albasia. Metode yang digunakan pada penelitian ini adalah metode kualitatif dengan bentuk deskriptif. Hasil penelitian ini menunjukkan bahwa potensi dalam mengembangkan daya tarik wisata hutan Albasia ini dengan memanfaatkan keindahan alam yang sudah ada, melakukan promosi melalui banner dan sosial media dengan bantuan dari komunitas pecinta alam, sehingga menarik minat terutama pemuda-pemuda yang ingin merasakan berkemah di hutan yang lokasinya tidak jauh dari kota. Dalam pengembangan wisata hutan Albasia ini juga terdapat dampak positif maupun negatif. Dampak positif yang meliputi dampak ekonomi yang meningkat karena memberikan kesempatan para masyarakat sekitar untuk berjualan dan para anak muda untuk mengelola wisata hutan Albasia sehingga membuat para anak muda sekitar memiliki pekerjaan. Akan tetapi juga terdapat dampak negatif seperti ada beberapa masyarakat yang kurang setuju untuk dibangunnya tempat wisata tersebut namun permasalahan tersebut dapat diatasi dengan baik oleh pengelolal wisata hutan Albasia.

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Published
2022-08-22
How to Cite
RAMADHAN, Iwan et al. Strategi Pengembangan Objek Pariwisata Hutan Albasia. Ideas: Jurnal Pendidikan, Sosial, dan Budaya, [S.l.], v. 8, n. 3, p. 993-999, aug. 2022. ISSN 2656-940X. Available at: <https://jurnal.ideaspublishing.co.id/index.php/ideas/article/view/908>. Date accessed: 28 sep. 2022. doi: https://doi.org/10.32884/ideas.v8i3.908.